Logo, Illustration, Copywriting, Packaging
Sometimes items are of great quality but in not-so-great packaging, Whiplash was one of these products. The redesign of this product was to be quick and fun with a slight creepy undertone. This was achieved successfully by a colorized pen and ink illustration of a large eyed girl and a dark pink flood to accent. Instructions on the backside can be seen through the clear clamshell packaging. Although the word mark "Whiplash" was to be printed in silver foil, budget dictated it be cut at the last minute. Overall they are very good sellers for the vendors that stock them.