Liquid Mountaineering

“We wanted to create a piece of entertainment around our hydrophobic footwear and get people talking and thinking about the brand differently.” Simon Bonham, the Head of Marketing for Hi-Tec Group.

Filed under: Advertising, Marketing, Promotions, Uncategorized by WarnerCreative
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Lady Gaga takes product placement to another level

Product placement is everywhere in our TV shows and cinema but somewhat rarer territory for music videos. Lady Gaga’s video for “Telephone”, released with Beyonce, has shattered any records that may have existed before by featuring a list of at least 11 (that I could find) brands or products throughout the video.

Filed under: Advertising, Branding, Marketing, Promotions, Uncategorized by WarnerCreative
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