Liquid Mountaineering

“We wanted to create a piece of entertainment around our hydrophobic footwear and get people talking and thinking about the brand differently.” Simon Bonham, the Head of Marketing for Hi-Tec Group.

Filed under: Advertising, Marketing, Promotions, Uncategorized by WarnerCreative
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A Slow Cow in a room of fast bulls

The biggest and smartest aspect to Slow Cow is the brand strategy they have adopted to catapult them into the media. They have packaged and branded the drink to look like the calmer, little brother of Red Bull (right down to the use of bovine imagery in the logo and the 8 oz can). Sometimes it takes looking at everything that your competitors aren’t to see what it is you might need to become.

Filed under: Advertising, Branding, Business, Canadian, Design, Marketing, Promotions by WarnerCreative
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