Liquid Mountaineering

“We wanted to create a piece of entertainment around our hydrophobic footwear and get people talking and thinking about the brand differently.” Simon Bonham, the Head of Marketing for Hi-Tec Group.

Filed under: Advertising, Marketing, Promotions, Uncategorized by WarnerCreative
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Lady Gaga takes product placement to another level

Product placement is everywhere in our TV shows and cinema but somewhat rarer territory for music videos. Lady Gaga’s video for “Telephone”, released with Beyonce, has shattered any records that may have existed before by featuring a list of at least 11 (that I could find) brands or products throughout the video.

Filed under: Advertising, Branding, Marketing, Promotions, Uncategorized by WarnerCreative
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A Slow Cow in a room of fast bulls

The biggest and smartest aspect to Slow Cow is the brand strategy they have adopted to catapult them into the media. They have packaged and branded the drink to look like the calmer, little brother of Red Bull (right down to the use of bovine imagery in the logo and the 8 oz can). Sometimes it takes looking at everything that your competitors aren’t to see what it is you might need to become.

Filed under: Advertising, Branding, Business, Canadian, Design, Marketing, Promotions by WarnerCreative
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Smart marketing in tough times

Today’s economic climate has forced all businesses to start to think differently. Owners are tightening belts and strapping on thinking caps to come up with the solutions to cash-flow woes. Unfortunately, more often than not, it’s marketing and quality promotional efforts that get the axe first. Although this cost-saving idea seems like a brilliant one at first, any successful entrepreneur will tell you that this could be the kiss of a long and slow death.

Filed under: Advertising, Branding, Business, Design, Graphic Design, Marketing, Promotions by WarnerCreative
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