Product placement is everywhere in our TV shows and cinema but somewhat rarer territory for music videos. Lady Gaga’s video for “Telephone”, released with Beyonce, has shattered any records that may have existed before by featuring a list of at least 11 (that I could find) brands or products throughout the video.
The biggest and smartest aspect to Slow Cow is the brand strategy they have adopted to catapult them into the media. They have packaged and branded the drink to look like the calmer, little brother of Red Bull (right down to the use of bovine imagery in the logo and the 8 oz can). Sometimes it takes looking at everything that your competitors aren’t to see what it is you might need to become.
Today’s economic climate has forced all businesses to start to think differently. Owners are tightening belts and strapping on thinking caps to come up with the solutions to cash-flow woes. Unfortunately, more often than not, it’s marketing and quality promotional efforts that get the axe first. Although this cost-saving idea seems like a brilliant one at first, any successful entrepreneur will tell you that this could be the kiss of a long and slow death.
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in the world of design, art, marketing, branding and other creative efforts as seen from a small studio, located in Vancouver, BC, Canada.