A Slow Cow in a room of fast bulls
The biggest and smartest aspect to Slow Cow is the brand strategy they have adopted to catapult them into the media. They have packaged and branded the drink to look like the calmer, little brother of Red Bull (right down to the use of bovine imagery in the logo and the 8 oz can). Sometimes it takes looking at everything that your competitors aren’t to see what it is you might need to become.
